Swiss National Trains :

Show how you can travel the easy way

With over 3.5 million YouTube views, this campaign has become the biggest online success of Swiss National Trains
Swiss National Trains wanted to show the simplicity of their international connections through a variety of outlets, such as large electronic posters, virtual books, Facebook, Youtube and Linked-In
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The concept, developed by Contexta, demanded the use of a subjective camera and frantic cuts to illustrate the richness of the experience