Swiss National Trains :

Show how you can travel the easy way

 
With over 3.5 million YouTube views, this campaign has become the biggest online success of Swiss National Trains
 
 
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Swiss National Trains wanted to show the simplicity of their international connections through a variety of outlets, such as large electronic posters, virtual books, Facebook, Youtube and Linked-In
 
 
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The concept, developed by Contexta, demanded the use of a subjective camera and frantic cuts to illustrate the richness of the experience